Any organisation, digital marketing team or marketer would know that a search engine algorithm is not static and permanent it keeps on changing, so it is important to make their website visually stunning and with a better design for their users first. One also should focus on relevant and high-quality content to keep the users engaged, motivated, inspired and also to create a platform for you to bring back the visitors to your website. However, there are few things that you should keep in mind, like the design of your pages, blog posts that can enhance your position in the search engine rankings.
The elements that make website search engine friendly:
- Title Tags, Meta Tags, H1, H2 Tags, Alt Tags are all in line with the search engine algorithm
- Efficient navigation
- Appropriate use of heading and subheading
- Creative and engaging content with proper keywords
- Using styles instead of images
- Use of optimized images
- Creating Sitemap
Pages have a meaningful structure
The website with the usual elements in it:
- Header
- Breadcrumb menu
- Page title
- Well created-quality content, divided into small paragraphs and subheadings
- Author information
- Footer
The use and the frequency of the keywords in the content on a page is an indicator of its relevance. It depends on how many times a particular keyword is used in the content, as many times the word is used it becomes more relevant than a page that contains the word once after which the content is not enough or the required information is not displayed can be considered by some search engines manipulative. This may result in your page or even the whole website getting omitted.
Title Tag
At the very top in your browser at the top of your screen, it appears. It is important for your webpage search engine ranking. It appears during the search results to your users, other meta tags are sometimes largely ignored by the search engines.
Heading
The heading is one of the important tags to the search engines as it is completely visible to the visitors, and it also indicates the purpose of the content on the page. The appearance in a manner of size or font doesn’t matter. Try not to confuse the search engine by adding the same headings in the content.
User friendly – URLs
Whether you consider your URL important or not, but one has to accept that it is an important element of the website. It is better to make your URL simple so that every page has a unique one. It is better not to neglect the smallest detail.
Avoiding Duplicate Content
It is important to keep reminding yourself, not to repeat or duplicate the content that eventually leads to SEO issues that will penalise your rankings. always check for this type of content or even near-duplicate content to keep your SEO to the top.
Indexing
Search engines can rank only what they can read, and few of the content formats are missed by the search engine algorithms. To increase the organic visitors and make your website properly indexed. One can adopt the HTML text, it is one of the best options to pin out to crawlers and the average word count for Google’s first-page results stands out to be approximately 1890.
Create XML Sitemap
It helps the search engines crawl through the website structure to understand the format. As you forward more data to Google, determining the most important pages and valuable for you and prioritizing those pages.
Make it Compatible
In today’s time, your content and website must be optimized for all types of devices across all platforms so that users can use it and they can have a better experience when consulting it. There are many tools in the tech terrain that can help you with mobile-friendly websites, once you decide about the solution between the responsive or mobile format.
Robots.txt
One can use robot.txt to indicate the search engine bots, to what page you don’t want them to crawl according to your budget. It simply tells the search engine bots that they cannot be crawled. However, it is important to remember to update the robot.txt if you want to restructure the website.
Internal Linking
It helps the user to easily navigate within the website and also helps to build the page authority. Once you provide the engaging content to the visitor they will stay there for a longer period of time.
Optimizing the Images
To get your images easily recognized by SEO, few tricks should be implemented for the desired results, as images play a crucial role in a website, however, there is a possibility they might get overlooked when it comes to SEO optimization.
Feedbacks & Comments
One has to manage their comments sections without any delay received from their visitors. It is important and essential for any organisation or marketing team as it allows you to enhance the thriving community. It should not make any difference with the negative or positive comments, it shows that the content that is displayed is worthy of the time that they are receiving.
Fast Loading Web Pages
No one appreciates people nor the search engines for their website to be slow to load. Also, the fast loading website and pages are SEO friendly, which means there is a higher possibility of ranking algorithms in comparison to slower websites. And generate more conversions from their potential clients.
These few and other elements make your website SEO friendly, even if your website is user-friendly but not search engine friendly, it will be like a piece of art kept in the corner, with no recognition and engagement, it will remain unnoticeable and unproductive. However, your website must be both user friendly and search engine friendly. If one of the elements is missing then it won’t work out according to your expectations. If you want your website to work to its full potential, and provide productive results for your business, it is necessary to adorn and implement all the required features.